Work with me - Ginger Gorman

Media, Messaging & Strategic Communications Training

I’m a nationally recognised journalist and public speaker with more than 25 years’
experience — and I’ve spent the past decade helping others refine their message,
communicate with impact, and face the media with confidence.
As a working journalist, my advice and training is grounded in up-to-the-minute, insider
knowledge of the media landscape. Whether you're preparing for a keynote, managing a
crisis, or launching a campaign, I’ll help you communicate with clarity and power.

What I offer

Ask Me Anything (50 mins, online)

Got a high-stakes presentation coming up? Need a second opinion on your messaging or
media strategy? These standalone sessions are perfect for tailored advice on all things
public speaking, media, and comms as they crop up in your busy work life.

Media Training & MessaginG

Understand how journalists think and what they need
Learn how to stay calm and on stay, shape your message and build trust
Prepare for challenging questions and crisis situations
Practise real-time interviews with expert feedback

How to Pitch to the Media

Find the right outlet and angle
Tailor your pitch like a pro
Avoid common mistakes and increase your chances of coverage
Build relationships with editors and journalists

How to Deliver a Killer Online Presentation

Stand out on screen with presence, confidence, and polish
Use storytelling to keep your audience engaged
Overcome nerves and technical pitfalls – some basics can really help you shine!

Strategic Communications Advice for Organisations

I offer trusted, high-level advice to government departments, peak bodies, advocacy groups,
and tertiary institutions. Services include:

Campaign and messaging strategy
Stakeholder engagement
Inclusive and trauma-informed language
Online reputation management and advice
Crisis communications, including confidential advice in complex or high-profile
situations

Cyberhate and Digital Safety Advice

I’m one of Australia’s leading experts on cyberhate and tech-based abuse.

I support individuals or organisations facing online abuse
I review and strengthen social media and digital communications policies
I provide tailored strategies to mitigate risk and protect reputations

Freelance Journalism Mentoring

Breaking into the market? I offer strategic advice and mentoring to help you:

Hone your story angles
Craft sharp pitches
Build relationships with editors
Navigate ethical, commercial and editorial challenges